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By: Azalee Waack

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Friday, 17-Jan-2014 06:58 Email | Share | Bookmark
Yahoo Fires Coo Within A Year Of Poaching Him From Google

 2 digital ad seller in the United States to Facebook, according to the research firm eMarketer. Yahoo had just 5.8% of the market, compared to 7.4% for Facebook and 39.9% for Google. The company posted similar declines overseas. Clark Fredricksen, a vice president at eMarketer, said that Yahoo had so far failed to transition its advertising from the desktop to mobile, which has contributed to the declines. But he said the company had been laying the groundwork for a possible turnaround. "They links are streamlining the experience for advertisers, which is positive," Fredricksen said. "They are improving the quality of the ad experience for users. <br>More:

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